It takes a lifetime to earn someone’s TRUST and only a moment to forsake it.
At AZAD, once we have earned yours, we intend to keep it.
At AZAD, we believe in an unwavering DEDICATION to 12 timeless values. Our aim is to instill these values into every one of our watches. In a world where trends come and go, values like: INTEGRITY, RESPECT, & HONOR are timeless. The most respected brand in NYC’s gold & diamond district, our FAMILY carries a 25 year TRADITION that began with 1 man & his dream. We don’t expect your LOYALTY, we seek to earn it the old fashion way.
All of our watchmakers have an unwavering DISCIPLINE to the trade. Every design is suited to match the AMBITIONS of our clientele. From a luxury sports line to a haute-tourbillon line; and classic designs to open skeleton watches, our timepieces offer a range of movements, colors and textures. We pride ourselves on stellar craftsmanship & advanced horological technology. The only thing left for you to do is choose. Choose to be timeless with AZAD. Time is Freedom. Freedom is Luxury.